SIROCCO

Origin

The Sirocco is a wind that originates in the Sahara desert and travels north across the Mediterranean, depositing African dust on European soil. Africa physically arrives in Europe through this wind. Most people never know what they are looking at when the sky turns amber.

Sirocco is an AI-generated visual world that imagines a fashion world that never existed — one rooted in West African and North African culture but expressed through the language of editorial photography.

The wind carries Africa to the rest of the world.